Brand Awareness - Free Essay Example

Branding: Branding has been around for centuries as a means to distinguish the goods of one producer from those of another. In fact, the word brand is derived from the Old Norse word brandr, which means â€Å"to burn,† as brands were and still are the means by which owners of livestock mark their animals to identify them.2 According to the American Marketing Association (AMA), a brand is a â€Å"name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.† Technically speaking, then, whenever a marketer creates a new name, logo, or symbol for a new product, he or she has created a brand. Indeed, on the other hand, numerous rehearsing managers refers to a brand as more than that as something that has really made a certain measure of mindfulness, distinction, visibility, along these lines on in the commercial center. In this manner we can make a qualification between the AMA meaning of a brand with a little b and the business idea of a Brand with a huge B. The distinction is vital for us on the grounds that contradictions about branding principles or rules regularly roll around what we mean by the term Accordingly it bodes well for comprehend that marking is not about getting your target business to pick you over the opposition, however it is about getting your customer to see you as the stand out that gives an answer for their issue. Brand Elements: Table 1. Critique of brand element options (Keller, 2006:178) Brand elements Criterion Brand names and URLs Logos and symbols Characters Slogans and jingles Packaging and signage Memorability Can be chosen to enhance brand recall and recognition Generally more useful for brand recognition Generally more useful for brand recognition Can be chosen to enhance brand recall and recognition Generally more useful for brand recognition Meaningfulness Can reinforce almost any type of association, although sometimes only indirect Can reinforce almost any type of association, although sometimes only indirect Generally more useful for non product related imagery and brand personality Can convey almost any type of association explicitly Can convey almost any type of association explicitly Likability Can evoke much verbal imagery Can provoke visual appeal Can generate human qualities Can evoke much verbal imagery Can combine visual and verbal appeal Transferability Can be somewhat limited Excellent Can be somewhat limited Can be somewhat limited Good Adaptability Difficult Can typically be redesigned Can typically be redesigned Can be modified Can typically be redesigned Protectability Generally good, but with limits Excellent Excellent Excellent Can be closely copied Brand Awareness Brand awareness consists of brand recognition and brand recall performance: Brand recognition is consumers’ ability to confirm prior exposure to the brand when given the brand as a cue. In other words, when they go to the store, will they be able to recognize the brand as one to which they have already been exposed? Brand recall is consumers’ ability to retrieve the brand from memory when given the product category, the needs fulfilled by the category, or a purchase or usage situation as a cue If research reveals that many consumer decisions are made at the point of purchase, where the brand name, logo, packaging, and so on will be physically present and visible, then brand recognition will be important. If consumer decisions are mostly made in settings away from the point of purchase, on the other hand, then brand recall will be more important.Consumers must actively seek the brand and therefore be able to retrieve it from memory when appropriate. Note, however, that even though brand recall may be less important at the point of purchase, consumers’ brand evaluations and choices will still often depend on what else they recall about the brand given that they are able to recognize it there.. Preferences of Brand Awareness. Learning Advantages: Brand mindfulness impacts the shaping and quality of the association that make up the brand picture. To make a brand picture, advertisers should first create a brand hub in memory, the way of which influences how effortlessly the purchaser learns and stores extra brand affiliations. Attention Advantages: Consumers must consider the brand at whatever point they are making a buy for which it could be satisfactory or satisfying a need it could fulfill. Raising brand mindfulness improves the probability that the brand will be a part of the thought set, the scoop of brands that get genuine attention for purchase.much research has demonstrated that shoppers are infrequently unwavering to one and only brand however rather have a set of brands they would consider purchasing and an alternate perhaps littler set of brands they really purchase all the time. Since purchasers normally think about just as a couple of brands for procurement, verifying that the brand is in the attention situated additionally makes different brands less inclined to be considered or reviewed. Decision Advantages: The third preference of making an abnormal state of brand mindfulness is that it can influence decisions among brands in the thought set, regardless of the fact that there are basically no different relationship to those brands. Case in point, purchasers have been indicated to receive a choice lead sometimes to purchase just more commonplace, settled brands. Consequently, in low-association choice settings, a base level of brand mindfulness may be sufficient for item decision, even without a decently framed disposition. Much the same as in Filtered water classification . One persuasive model of mentality change and influence, the elaboration-probability model, is predictable with the idea that purchasers may settle on decisions focused around brand mindfulness contemplations when they have low contribution. Low inclusion results when shoppers need either buy inspiration (they couldnt care less about the item or administration) or buy capacity (they dont know all else about the brands in a classification). Buyer buy inspiration: Although items and brands may be basically critical to advertisers, picking a brand in numerous classifications is not a last chance choice for generally purchasers. An absence of saw contrasts among brands in a class is prone to leave buyers unmotivated about the decision process. Buyer buy capacity: Consumers in some item classes simply dont have the vital learning or experience to judge item quality regardless of the possibility that they so wanted. At the same time buyers may be not able to judge quality even in l ow-tech classes. Without a doubt item quality is frequently exceedingly uncertain and hard to judge without a lot of related knowledge and mastery. In such cases, purchasers will utilize whatever easy route or heuristic they can think of to settle on their choices in the best way conceivable. Here and there they basically pick the brand with which they are most well known and mindful. . Product Category Structure. As the Filterd Water sample recommends, to completely comprehend brand recall, we have to acknowledge item classification structure, or how item classes are composed in memory. Commonly, advertisers expect that items are bring together at different levels of specificity and can be organized out in a progressive manner. In this manner, in customers personalities, an item progressive system frequently exists, with item class data at the largest amount, item classification data at the second-most prominent amount, item categorize data at the following level, and brand data at the least level. The drinking water business gives a decent setting to inspect issues in classification structure and the impacts of brand awareness on brand loyalty. Figure.1 shows one progression that may exist in customers personalities. As indicated by this representation, customers first recognize enhanced and no seasoned refreshments (water). Next, they recognize hygenic and unhygenic enhanced refreshments. They further recognize hygienic refreshments(water) into filterd like free of impurities, and mineral water like enriched with minirals. Normal water like tap water or wells water are recognized by whether they are pure or one should have drink it or it should be boiled and used.. For sifted water, its commanding that shoppers think about the brand in other utilization circumstances past breakfast. The association of the item classification chain of importance that by and large predominates in memory will assume a critical part in bran d mindfulness, brand thought, and customer choice making. Case in point, customers regularly settle on choices in a top-down design, first choosing whether to have water or some sort of seasoned drink. On the off chance that the shopper picks a filterd water, the following choice would be whether to have this brand or other brand, etc. At last, customers may then pick a specific brand inside the item classification in which they are intrigued. The profundity of brand mindfulness will impact the probability that the brand rings a bell, though the expansiveness of brand mindfulness portrays the diverse sorts of circumstances in which the brand may ring a bell. By and large, soda pops have extraordinary broadness of mindfulness in that they ring a bell in a mixed bag of diverse utilization circumstances

Arthur Miller s Death Of A Salesman And The Crucible

Since the beginning of the human race, struggles and conflicts have been a constant. As individual people and as a world, there have never been perfect times. Arthur Miller’s writing style focuses on how his characters deal with external and internal problems and how their reactions to these problems reflect their characterization. Arthur Miller uses external conflict, internal conflict, and indirect characterization, in Death of a Salesman and The Crucible, to show how ideas of society do not always agree with the ideas and beliefs of others which can lead to a fatal action. There are three major external struggles brought forth in Miller’s novel The Crucible: man versus nature, man versus man, and man versus society. In Salem, Massachusetts 1692, the puritan society defines witchcraft as â€Å"dealing with the devil† (â€Å"Salem Witch Trials† 1) and if a man, woman, or child is found guilty without confession they are sentenced to death. When the chaos of man versus man is initiated, witchcraft begins in the town. Families begin to break apart and the whole town turns against each other. Man versus society occurs when the courts get involved which is caused by the man versus man conflicts. After the protagonist Abigail Williams has an affair with an out-of-town farmer John Proctor, Elizabeth’s husband, she starts the witch rituals in the forest with other girls by pleading to the devil to kill those they despise. Abigail spoke the truth to Reverend Parris who caught the girlsShow MoreRelatedEssay about Arthur Miller1626 Wor ds   |  7 PagesTheater Appreciation ARTHUR MILLER Of the list of American playwrights the one I thought I would find most interesting is Arthur Miller. Being relatively familiar with some of his work I wanted to learn more about him. Through the research I have done I have been able to find some very interesting information about Millers work as well as his personal life. Arthur Miller was born in New York on October 17, 1915. His father, Isidore Miller, was a ladies-wear manufacturer and shopkeeper whoseRead MoreAnalysis Of Arthur Miller s The Crucible 1052 Words   |  5 PagesArthur Miller was one of the leading American playwrights in the 20th century. Arthur Miller was born on October 17, 1915 in Harlem New York City to Isidore and Augusta Miller (GradeSaver). After graduating from high school, Miller worked a variety of odd jobs including hosting a radio program; this was before the University of Michigan accepted him. At school, he studied journalism, became the night editor of the Michigan Daily, and began experimenting with theater and writing plays. He lived throughRead MoreAnalysis Of The Play Death Of A Salesman 1041 Words   |  5 PagesResearch paper for â€Å"Death of a Salesman† In the play â€Å"death of a salesman† by author miller, the dramatist focuses on the theme of â€Å"the American dream†. Lowman, a botched salesman, is the protagonist of the play. Willy is certain that society only has room for winners. In support of this, the play’s theme demonstrates how a victim of â€Å"the American dream† can be destroyed by fabricated promises that will impact not only â€Å"business life but will conflict with personal relationships as well† (ElwellRead MoreThe Crucible By Arthur Miller Essay1552 Words   |  7 Pages Honor and Faith is what is questioned in Arthur Miller â€Å"The Crucible†. The Crucible is about the Salem witch trials. Several young girls claim to be afflicted by witchcraft. The afflicted girls accuse people in the town of witchcraft, often choosing victims who they or their families dislike. The main antagonist Abigail Williams with the other girl’s accusations resulted in the arrests and death of many people in the community of Salem. Arthur Miller wrote this play during the time of the RedRead MoreArthur Miller s Psychological And Social Magnitude Of His Characters1657 Words   |  7 Pagessee, we are doomed and challenged to seek the strength to see more, not less.†- Arthur Miller B. As a serious essayist and playwright who believed in the ability dramas had in bringing about change, Arthur Miller investigated the psychological and social magnitude of his characters. His plays attempted to go beyond trouble-free pieces in order to give an insight and deal in depth with ethical and moral issues. Miller was interested in how common people could live in harmony with others without surrenderingRead MoreDeath Of A Salesman By Arthur Miller1487 Words   |  6 Pages Arthur Miller is famous for many of his different play’s ranging from Death of a Salesman to The Crucible. His play’s all possess a certain type of character that relate not only to the common man but to those who are facing atrocities in society. The Crucible was a very impressive play that took place in Salem in early day America, mainly focusing on the witch trials and the early American thought. While it was heavily historically based, it was also based off of the times of currentRead MoreAnalysis Of Arthur Millers Death Of Salesman 1611 Words   |  7 PagesResearch paper on death of salesman Arthur Miller created stories that express the deepest meanings of struggle. Miller is the most prominent twentieth-century American playwrights. He based his works on his own life, and his observations of the American scene. Arthur Asher Miller was born 17 October 1915 in Manhattan, New York city. He was the son of Jewish immigrants from Poland. His parents had a prosperous clothing company. Unfortunately when the stock market crashed, because his familyRead MoreAnalysis Of Arthur Millers Death Of Salesman 1548 Words   |  7 Pages Research paper on death of salesman Arthur Miller created stories that express the deepest meanings of struggle. Miller is the most prominent twentieth-century American playwrights. He based his works on his own life, and his observations of the American scene. Arthur Asher Miller was born 17 October 1915 in Manhattan, New York city. He was the son of Jewish immigrants from Poland. His parents had a prosperous clothing company. Unfortunately when the stock market crashed, because his familyRead More The Crucible - Was The Mass Hysteria Necessary? Essay1037 Words   |  5 Pages In The Crucible, there was a lot of senseless behavior. The purpose of The Crucible is to educate the reader on the insanity that can form in a group of people who think they are judging fairly upon a group of people. Judge Hawthorne believes what he is told by certain people is the truth even if little evidence is to be shown. The young girls with Abigail convince Hawthorne of others being witches so that Abigail can get what she wants , John Proctor, also so that Abigail does not blackmail theRead MoreThe Collapse Of A Cherished Businessman1571 Words   |  7 PagesThe Collapse of a Cherished Businessman Arthur Miller, a highly acclaimed and influential twentieth century dramatist, was born in New York City in 1915. Unlike normal Greek tragedies that focus on the aristocracy, Miller’s works often focus on the plight and tragedy of the common man. According to Rachel Galvin in an article for National Endowment for the Humanities, Miller generally illustrated characters that â€Å"wrestle with power conflicts, personal and social responsibility, the repercussions

Batasang Pambansa free essay sample

Deflation of terms For purposes of this Act: (a) Public assembly means any rally, demonstration, march, parade, procession or any other form of mass or concerted action held in a public place for the purpose of presenting a lawful cause; or expressing an opinion to the general public on any particular issue; or protesting or influencing any state of affairs whether political, economic or social; or petitioning the government for redress of grievances.The processions, rallies, parades, demonstrations, public meetings and assemblages for religious purposes shall be governed by local ordinances: Provided, however, That he declaration of policy as provided in Section 2 of this Act shall be faithfully observed. The definition herein contained shall not include picketing and other concerted action in strike areas by workers and employees resulting from a labor dispute as defined by the Labor Code, its implementing rules and regulations, and by the Bats Bananas Billing 227. B) Public place shall include any highway, boulevard, avenue, road, street, bridge or other thoroughfare, park, plaza, square, and/or any open space of public ownership where the people are allowed access. (c) Maximum tolerance means the highest degree of restraint that the military, lice and other peace keeping authorities shall observe during a public assembly or in the dispersal of the same. (d) Modification of permit shall include the change of the place and time of the public assembly, rerouting of the parade or street march, the volume of loud-speakers or sound system and similar changes.Section 4. Permit when required and when not required A written permit shall be required for any person or persons to organize and hold a public assembly In a public place. However, no permit shall be required if the public assembly shall be done or made in a redeem park duly established by law or ordinance or in private property, in which case only the consent of the owner or the one entitled to its legal possession is required, or in the campus of a government-owned and operated educational institution which shall be subject to the rules and regulations of said educational Institution.Politic al meetings or rallies held during any election campaign period as provided for by law are not covered by this Act. Section 5. Application requirements ; All applications for a permit shall comply with the following guidelines: (a) The applications shall be in writing and shall include the names of the leaders or organizers; the purpose of such public assembly; the date, time and duration thereof, and place or streets to be used for the intended activity; and the probable number of persons participating, the transport and the public address systems to be used.Section 8 hereof. (c) The application shall be filed with the office of the mayor of the city or municipality in whose Jurisdiction the intended activity is to be held, at least five (5) working days before the scheduled public assembly. (d) Upon receipt f the application, which must be duly acknowledged in writing, the office of the city or municipal mayor shall cause the same to immediately be posted at a conspicuous place in the city or municipal building. Section 6.Action to be taken on the application (a) It shall be the duty of the ma yor or any official acting in his behalf to issue or grant a permit unless there is clear and convincing evidence that the public assembly will create a clear and present danger to public order, public safety, public convenience, public morals or public health. (b) The mayor or any official acting in is behalf shall act on the application within two (2) working days from the date the application was filed, failing which, the permit shall be deemed granted.Should for any reason the mayor or any official acting in his behalf refuse to accept the application for a permit, said application shall be posted by the applicant on the premises of the office of the mayor and shall be deemed to have been filed. (c) If the mayor is of the view that there is imminent and grave danger of a substantive evil warranting the denial or modification of the permit, he shall immediately inform the applicant who must be heard on the matter. D) The action on the permit shall be in writing and served on the application within twenty-four hours. E) If the mayor or any official acting in his behalf denies the application or modifies the terms thereof in his permit, the applicant may contest the decision in an appropriate court of law. (f) In case suit is brought befo re the Metropolitan Trial Court, the Municipal Trial Court, the Municipal Circuit Trial Court, the Regional Trial Court, or the Intermediate Appellate Court, its decisions may be appealed to the appropriate court within forty-eight (48) hours after receipt of the same. No appeal bond and cord on appeal shall be required. A decision granting such permit or modifying it in terms satisfactory to the applicant shall, be immediately executors. (g) All cases filed in court under this Section shall be decided within twenty-four (24) hours from date of filing. Cases filed hereunder shall be immediately endorsed to the executive judge for disposition or, in his absence, to the next in rank. (h) In all cases, any decision may be appealed to the Supreme Court. (I) Telegraphic appeals to be followed by formal appeals are hereby allowed.Section 7. Use of public thoroughfare Should the proposed public assembly involve the use, for an appreciable length of time, of any public highway, boulevard, avenue, road or street, the mayor or any official acting in his behalf may, to prevent grave public inconvenience, designate the route thereof which is convenient to the participants or reroute the vehicular traffic to another direction so that there will be no serious or undue interference with the free flow of commerce a nd trade. Section 8. Responsibility of applicant It shall be the duty and responsibility of the leaders and organizers of a public assembly to take all reasonable measures and steps to the end hat the intended public assembly shall be conducted peacefully in accordance with the terms of the permit.These shall include but not be limited to the following: To inform the participants of their responsibility under the permit; (b) To police disrupting the lawful activities of the public assembly; (c) To confer with local government officials concerned and law enforcers to the end that the public assembly may be held peacefully; (d) To see to it that the public assembly undertaken shall not go beyond the time stated in the permit; and (e) To take positive steps that demonstrators do not molest any person or do any act unduly interfering with the rights of other persons not participating in the public assembly.Section 9. Non-interference by law enforcement authorities Law enforcement agencies shall not interfere with the holding of a public assembly. However, to adequately ensure public safety, a law enforcement contingent under the command of a responsible police officer may be detailed and stationed in a place at least one hundred (100) meter away from the area of activity ready to maintain peace and order at all times.Section 10. Police assistance when requested It shall be imperative for law enforcement agencies, when their assistance is requested by the traders or organizers, to perform their duties always mindful that their responsibility to provide proper protection to those exercising their right peaceably to assemble and the freedom of expression is primordial.Towards this end, law enforcement agencies shall observe the following guidelines: (a) Members of the law enforcement contingent who deal with the demonstrators shall be in complete uniform with their nameplates and units to which they belong displayed prominently on the front and dorsal parts of their uniform and must observe the policy of maximum tolerance as herein defined; (b) The members of the law enforcement intention shall not carry any kind of firearms but may be equipped with baton or riot sticks, shields, crash helmets with visor, gas masks, boots or ankle high shoes with shin guards; (c) Tear gas, smoke grenades, water cannons, or an y similar anti-riot device shall not be used unless the public assembly is attended by actual violence or serious threats of violence, or deliberate destruction of property. Section 1 1 . Dispersal of public assembly with permit No public assembly with a permit shall be dispersed.However, when an assembly becomes violent, the police may disperse such public assembly as follows: (a) At the first sign of impending violence, the ranking officer of the law enforcement contingent shall call the attention of the leaders of the public assembly and ask the latter to prevent any possible disturbance; (b) If actual violence starts to a point where rocks or other harmful objects from the participants are thrown at the police or at the non-participants, or at any property causing damage to such property, the ranking officer of the law enforcement contingent shall audibly warn the participants that if the disturbance persists, the public assembly will be dispersed; c) If the violence or disturb ances prevailing as stated in the preceding subparagraph should not stop or abate, the ranking officer of the law enforcement contingent shall audibly issue a warning to the participants of the public assembly, and after allowing a reasonable period of time to lapse, shall immediately order it to forthwith disperse; (d) No arrest of any leader, organizer or participant shall also be made during the public assembly unless he violates during the assembly a law, statute, ordinance or any provision of this Act. Such arrest shall be governed by Article 125 of the Revised Penal Code, as amended: e) Isolated acts or incidents of disorder or branch of the peace during the public assembly without permit When the public assembly is held without a permit where a permit is required, the said public assembly may be peacefully dispersed.